The Hotel Camino Oaxaca Ads Illustrate a Story Within Each Stay
Leslie Chen — July 20, 2011 — Marketing
References: labasemexico.mx & adsoftheworld
Made for the hotel chain located in Mexico, the Hotel Camino Oaxaca ads are a series of images that feature a rich history.
Each of the images in the campaign contains a historical look and is accompanied by the copy "Too many stories in every corner," according to adsoftheworld.com. The Hotel Camino Oaxaca ads are created by advertising agency LaBase and integrate a book within each of the real life objects illustrated.
Working towards capturing a fuller experience, this ad campaign shows the Mexican hotel chain as a richly diverse place to stay.
Implications - Attractive imagery is not the only thing consumers look for in advertisements. Designs featuring a familiar element are appealing to customers who desire a deeper connection to their products. In order to attract a greater number of shoppers, a company could create all of their items with the intention to relate.
Each of the images in the campaign contains a historical look and is accompanied by the copy "Too many stories in every corner," according to adsoftheworld.com. The Hotel Camino Oaxaca ads are created by advertising agency LaBase and integrate a book within each of the real life objects illustrated.
Working towards capturing a fuller experience, this ad campaign shows the Mexican hotel chain as a richly diverse place to stay.
Implications - Attractive imagery is not the only thing consumers look for in advertisements. Designs featuring a familiar element are appealing to customers who desire a deeper connection to their products. In order to attract a greater number of shoppers, a company could create all of their items with the intention to relate.
Trend Themes
1. Historical Storytelling - Opportunity for businesses to create ad campaigns that incorporate rich historical narratives to connect with consumers on a deeper level.
2. Integrating Books - Opportunity for businesses to incorporate books or storytelling elements into their advertisements to enhance the overall consumer experience.
3. Diverse Hotel Experience - Opportunity for hotel chains to showcase their rich diversity and unique experiences to attract a wider range of customers.
Industry Implications
1. Advertising Agencies - Opportunity for advertising agencies to offer services that integrate historical storytelling into ad campaigns for clients.
2. Hospitality - Opportunity for the hospitality industry to enhance their marketing by highlighting diverse experiences and unique offerings.
3. Publishing - Opportunity for the publishing industry to collaborate with brands in integrating books or storytelling elements into their advertising campaigns.
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