Made for the hotel chain located in Mexico, the Hotel Camino Oaxaca ads are a series of images that feature a rich history.
Each of the images in the campaign contains a historical look and is accompanied by the copy "Too many stories in every corner," according to adsoftheworld.com. The Hotel Camino Oaxaca ads are created by advertising agency LaBase and integrate a book within each of the real life objects illustrated.
Working towards capturing a fuller experience, this ad campaign shows the Mexican hotel chain as a richly diverse place to stay.
Implications - Attractive imagery is not the only thing consumers look for in advertisements. Designs featuring a familiar element are appealing to customers who desire a deeper connection to their products. In order to attract a greater number of shoppers, a company could create all of their items with the intention to relate.
Stats for Richly Historic Campaigns
Trending: Older & Chilly
Research: 1,353 clicks in 253 w
Interest: 2.8 minutes
Concept: Hotel Camino Oaxaca Ads
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: saccharine cigarette ads, food-shaped sack ads, and nearly nude fragrance ads.
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