Made for the hotel chain located in Mexico, the Hotel Camino Oaxaca ads are a series of images that feature a rich history.
Each of the images in the campaign contains a historical look and is accompanied by the copy "Too many stories in every corner," according to adsoftheworld.com. The Hotel Camino Oaxaca ads are created by advertising agency LaBase and integrate a book within each of the real life objects illustrated.
Working towards capturing a fuller experience, this ad campaign shows the Mexican hotel chain as a richly diverse place to stay.
Implications - Attractive imagery is not the only thing consumers look for in advertisements. Designs featuring a familiar element are appealing to customers who desire a deeper connection to their products. In order to attract a greater number of shoppers, a company could create all of their items with the intention to relate.
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