Cookies can always brighten up someone's day, whatever the kind may be.
This cluster is dedicated to cookie creations; from half-eaten gingerbread men to elevator cookie dunking, you'll soon be craving a freshly baked cookie.
Implications - Today's restless consumer is looking for vast variety in all of their consumption, from cuisine to clothing. Thus, the most unconventional flavors, shapes and styles of products within various markets are being released in hopes of creating relevance in a crowd of competitors. This is true for the most unexpected products, from confections to office supplies. Ultimately, quality products are likely to be ignored unless they boast an element of quirkiness that a consumer can enjoy.
SCORE
2.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 52%
Activity 15%
Freshness 8%
