This is a super fun campaign for Oreos! The ad involves the creative placement of a cookie poster on the walls of a panoramic elevator and a poster of a glass of milk at the base station on the ground floor.
As the elevator moves up and down, an animation occurs of the classic Oreo cookie being dunked into a glass of milk visual. The result is an eye-catching and intriguing campaign that grabs the attention of all shopper who see it in action at the mall.
Watch the video above to see it in action and get the people's reactions.
The ad was created by DraftFCB ad agency, New York, with art director Jeseok Yi.
See another creative ad that uses the movement of the elevator's doors as they open and close:
Stats for Elevator Cookie Dunking
Trending: Older & Average
Research: 4,328 clicks in 405 w
Interest: 4 minutes
Concept: Elevator Cookie Dunking
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: next-gen hair dryers, luxurious desert oases, and interactive android cases.
Elevator Cookie Dunking
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