This Oreo Promotion Offers Exclusive Prizes for Batman Fans
Michael Hemsworth — January 20, 2022 — Marketing
References: mondelezinternational & conveniencestore
This Oreo promotion is being launched by the brand in celebration of the upcoming The Batman film as a way for fans to gear up for the release. The campaign will consist of both on-pack and off-pack promotions, while also featuring Batman-embossed biscuits for the brand's signature sandwich cookies. Shoppers can scan the QR code on the pack of Oreos to win instant prizes such as movie tickets or even a VIP trip to Gotham City at Warner Bros. World in Abu Dhabi.
Senior Brand Manager for Oreo at Mondelēz International Rafael Espesani commented on the new Oreo promotion saying, "The Batman’ is one of 2022’s most highly anticipated releases, and so we wanted to create something really exciting for Oreo-lovers and Batman fans across the UK, combining the two global icons of popular culture and generate excitement in store. This promotion sees the ultimate crossover, bringing the Gotham skyline to the biscuit fixture and driving incremental sales for retailers, while offering a playful twist to the film.”
Senior Brand Manager for Oreo at Mondelēz International Rafael Espesani commented on the new Oreo promotion saying, "The Batman’ is one of 2022’s most highly anticipated releases, and so we wanted to create something really exciting for Oreo-lovers and Batman fans across the UK, combining the two global icons of popular culture and generate excitement in store. This promotion sees the ultimate crossover, bringing the Gotham skyline to the biscuit fixture and driving incremental sales for retailers, while offering a playful twist to the film.”
Trend Themes
1. Movie-themed Product Promotions - Brands can collaborate with upcoming blockbuster releases to generate consumer interest and drive incremental sales through creative product promotions.
2. QR Code-enabled Prize Campaigns - Businesses can leverage the convenience of QR codes to offer instant prizes to customers and increase engagement with their brand and products.
3. Pop Culture-based Marketing Strategies - Using popular film or TV show franchises in marketing initiatives can generate excitement and attract new customers to a brand while building customer loyalty through their shared love for the franchise.
Industry Implications
1. Food and Beverage - Food and beverage brands can create limited edition products and partner with cultural phenomena to offer unique promotions to customers and increase sales.
2. Entertainment - Collaborations with food and beverage companies can create additional revenue streams for entertainment companies, as well as increase fan engagement and excitement around upcoming releases.
3. Retail - Retailers can utilize themed promotions, such as this Oreo and Batman partnership, to increase foot traffic and sales while offering unique experiences to customers that lead to loyalty and repeat business.
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