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Hang Man Cookies Edit
Gingerbread Human Rights Campaign

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Hang Man Cookies - Gingerbread Human Rights Campaign
Gingerbread Human Rights Campaign
 Published: Jul 31, 08
 Views: 2,208

Crumb! I love these hang man cookies, a great idea from by Amnesty International Hong Kong to commemorate International Human Rights Day.

The ads show that such events do not have to be unworthy and uncreative. This approach works so much better than simply trying to force it down your neck.

Poor old gingerbread man being hung by a rope in his packet… but then that is the whole point I guess.

Anyone who donates money to Amnesty International can purchase this at the exhibition, so it is a kind of limited edition gift. They can then of course untie the rope to save the man from hanging. How clever is this creative?

Again, moving away from the shoving down your throat approach, the hung ginger bread man comes with a small booklet attached suggesting other uses for the rope.

References:  directdaily.blogspot

Filed In:  activism,  charity,  marketing,  publicity stunts,  social








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FOUR WAYS TO REACT: vote, favorite, add more examples of Hang Man Cookies or comment about Gingerbread Human Rights Campaign.

Favorited by Ariana Shaw on Aug 11, 08

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Hang Man Cookies