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Gingerbread Human Rights Campaign

By: Cowbag - Published: • References: directdaily.blogspot
Crumb! I love these hang man cookies, a great idea from by Amnesty International Hong Kong to commemorate International Human Rights Day.

The ads show that such events do not have to be unworthy and uncreative. This approach works so much better than simply trying to force it down your neck.

Poor old gingerbread man being hung by a rope in his packet... but then that is the whole point I guess.

Anyone who donates money to Amnesty International can purchase this at the exhibition, so it is a kind of limited edition gift. They can then of course untie the rope to save the man from hanging. How clever is this creative?

Again, moving away from the shoving down your throat approach, the hung ginger bread man comes with a small booklet attached suggesting other uses for the rope. Stats for Hang Man Cookies Trending: Older & Mild
Traction: 4,226 clicks in 321 w
Interest: 4 minutes
Concept: Hang Man Cookies
Related: 88 examples / 68 photos
Segment: Neutral, 18-55
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