ELENI'S LUXURY COOKIES
Published: May 3, 2006
Updated: Aug 10 2011
Eleni's makes some of the best cookies in New York City. Every single cookie has so much detail and effort put in to each one. The designer handbag collection includes 18 sugar cookies that look almost exactly the same as the real handbags even though they're only about 2.5 by2.5 inches. The cookies come with a tin container for $75. Be sure to visit the site to see the other categories.
Implications - Companies can enhance their products to appeal to a specific market of buyers looking for specialized or unique items. By combining novelty and luxury, Eleni's was able to create an item that stands out in such a large market. Businesses can profit from the credit crunch by marketing to consumers who are able to indulge in customized everyday items.