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Whoopie Pies Are New Treats to Teens, Nostalgic for Parents

By: Ivete L. - Published: • References: nytimes
It’s obviously not really a “pie,” but the Whoopie Pie has suddenly become one of the hottest desserts sweeping across the country. This retro cookie/cake is so old-fashioned that many of today’s teens are only experiencing them for the first time due to their new-found popularity. In the past, the humble dessert could be found in any simple bakery in New England, but now hip places like the Magnolia Bakery in Manhattan and luxe catalogs like Williams Sonoma are prominently featuring the dessert.

And for those short on spare cash due to the recession? Make your own for a fraction of the price, here’s the recipe! Stats for Retro Luxury Cookies Trending: Older & Chilly
Traction: 3,860 clicks in 291 w
Interest: 4 minutes
Concept: Retro Luxury Cookies
Related: 78 examples / 60 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: cupcake pimping, sunny spring cupcakes, and retro surreal collages (update).