We previously brought you half eaten gingerbread-man cookie cutters, but ABC has now expanded their shape-maker collection to include stars, moons and hearts.

These adorable cookie cutters feature the shapes of bite-marks that make them look like the baker bit a chunk off the cookies before putting them in the oven.

Who knows, maybe the illusion of the half eaten cookies will make others weary of stealing you snacks during lunch break at school!

Implications - One of the easiest ways for a company to distinguish itself in a competitive industry is by investing in traditional products that feature a radical design. By offering consumers a familiar product in unfamiliar packaging, the company adds new life to a tried, tested, and true commodity.