There are biscuits, and then there are these biscuits, little works of edible art from The Whipped Bakeshop in Philadelphia.
The Whipped Bakeshop really has taken the concept of personalized baked biscuits (others call them cookies) to the next level. I find the LOVE sign cookie and dog portraits among the most unique and stylish of their offerings. Judging from their high level of skill, I am pretty sure they can make whatever you wish.
Implications - Consumers are fascinated with the idea of combining artistic value with every aspect of their lives. Buyers are greater connected to one another through the medium of the Internet, revealing the greater realm of possibilities for images and products. Businesses should use this idea to market artistic images on all of their branding and items in order to appeal to this clientele.
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Concept: Beautiful Baked Goods
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Segment: Females, 18-35
Comparison Set: 17 similar articles, including: mean munchies, eleni's luxury cookies, and art good enough to eat.
Beautiful Baked Goods
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