The 2008 Wimbledon Championships are well under way, and levels of excitement continue to be strong. Unlike some sporting events, Wimbledon isn't just about the athletic challenges. As much as there is coverage of the actual tennis games, the media are giving plenty of attention to the players themselves. This year in particular, there has been an increased emphasis on the fashions worn by Wimbledon players. From Maria Sharapova's much-hyped tennis tuxedo to Roger Federer's herringbone cardigan, each tournament has served as a miniature fashion show.
In celebration of Wimbledon this year, which runs June 23 - July 6, we have put together the top bits of trend candy pertaining to tennis.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 2%
Freshness 8%
