Keita from yousaytoo.com displays 15 different ways to tie up your shoe laces that completely changes the look of them. The guide describes how to manipulate the shoestrings and even shows images of the pattern and final product. Very creative.

Implications - Products like this are fantastic because they give consumers the ability to get a multitude of different looks from one purchase. Instead of making consumers settle for one aesthetic, companies that make products like this let people find a pattern that suits their particular tastes and preferences. Consumers appreciate it when a design takes their opinions and wants seriously, and this is a great example of that principle in action.