"THE BALL OUT" is an ALIFE/Reebok Court Victory Pump, fabricated by hand entirely out of tennis ball felt.
There were only 82 pairs made, and Reebok reps say plans aren't in the works to produce more.
An original ALIFE design, "THE BALL OUT" is the first of three products to be born from a collaborative relationship between ALIFE and Reebok.
Didn't get your pair...go check it out on eBay.
Implications - The North American market place is saturated with overly similar product designs. As such, consumers are growing disinterested with goods which don't incorporate some sort of novel design elements. Similar to this tennis ball-inspired sneaker, products that utilize unusual textiles will reinvigorate consumer interest in a company's existing product line.
Stats for Eye Catching Yellow Reebok Pump with Alife's Signature
Trending: Older & Warm
Research: 8,628 clicks in 523 w
Interest: 4 minutes
Concept: Eye Catching Yellow Reebok Pump With Alife's Signature
Related: 44 examples / 34 photos
Segment: Males, 12-35
Comparison Set: 16 similar articles, including: squeezable volumising powders, upgraded hotel points programs, and supportive sports bra extensions.
Eye Catching Yellow Reebok Pump with Alife's Signature
More Stats +/-
Upgraded Hotel Points Programs
Squeezable Volumising Powders
Supportive Sports Bra Extensions
Multi-Character Snapchat Lenses
Snapchat Recruitment Campaigns