As a celebration of their 75th anniversary, Lacoste unveiled a breath-taking futuristic 3D spot with a companion site.
The theme of the spot is “let’s reinvent the game” and depicts the future of tennis with a projection of what how tennis will be like after 75 years, in 2083.
The art direction and computer graphics are amazing, and the ideas they show of how the game could be played in the future makes it very exciting. From the futuristic racket and the balls coming from under the floor to the analysis wall, superb work.
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