Teresa Valdez Keynotes
The keynotes by Teresa Valdez focus on improving marketing and digital advertising. Teresa Valdez...
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Teresa Valdez Klein Shares How To Better Marketing In This Subvertising Keynote
Romina S. Cortellucci — July 12, 2012 — Keynote Trends
References: vimeo
In this Subvertising Keynote, Teresa Valdez Klein demonstrates how citizens can make marketing better. As a freelance digital feminist Teresa Valdez Klein discusses how she used as her insecurities to subvert advertising and help other women. Once, Valdez Klein became single on Facebook, she found the constant targeting of Facebook ads for weight lose, dating sites and weddings were not only annoying but problematic.
Instead, Valdez Klein believes that marketing can be much better, and there is a need to raise the bar on the conversation of life and the products and services make modern life possible. With the power of digital advertising in her hands, Valdez Klein could afford to make her own Facebook ads for women like her saying things that she had wished to hear. Subvertising rises above the a segmentation that advertisers tell consumers they are suppose to be.
Teresa Valdez Klein encourages citizens in this Subvertising Keynote explaining that they have the power to become marketers and target to people just like them.
Instead, Valdez Klein believes that marketing can be much better, and there is a need to raise the bar on the conversation of life and the products and services make modern life possible. With the power of digital advertising in her hands, Valdez Klein could afford to make her own Facebook ads for women like her saying things that she had wished to hear. Subvertising rises above the a segmentation that advertisers tell consumers they are suppose to be.
Teresa Valdez Klein encourages citizens in this Subvertising Keynote explaining that they have the power to become marketers and target to people just like them.
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