Persuasion by Fascination
Sally Hogshead Keynotes - The Sally Hogshead keynotes provide valuable insights into personal branding and persuasion. She is...
Hogshead challenges her audience to "unlearn" being boring, rather than 'become' extraordinary. She believes that a person is capable of evoking fascination within nine seconds of communication. She stresses the importance of fascination, saying, "When customers are fascinated by you and your message, they’re more likely to trust, believe, and respect you." Drawing from her book 'FASCINATE: Your 7 Triggers to Persuasion and Captivation,' she instructs the audience on perfecting a first impression.