Bruce Himelstein is the executive vice president of Zimmerman Advertising and a proponent of inclusionary planning in business structure, a change he says must be implemented at all levels of any organization.
Sharing an intriguing anecdote, Himelstein discusses the disjunctions that arise when attempting to work as a unified organization and old-world business hierarchies prevent communication and collaboration between departments, often stifling progress and wasting time and money. Using entertaining anecdotes to convey his message, Himelstein sheds light on this interesting facet of the business world and points out the benefits of reinventing the system.
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