Revolutionized Retail Experiences
Doug Stephens Keynotes - Presentations by Doug Stephens are enlightening in terms of educating individuals about the nitty...
In his brief discussion, Stephens explores the ways in which Steve Jobs' imaginative thinking and plans for the Apple Store changed retail. The shopping experience was revolutionized to include online options, while simultaneously increasing customer knowledge. In addition, Apple products are manufactured as pieces of art. The Apple Store exhibits aesthetic pieces like a gallery, creating a sense of awe and tangible desire.
The new process of retail includes both super convenience and super fidelity. The online option allows for immediate service and access, while the Genius Bar allows the connection and relatable aspect needed.