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Alexandra Serrano

Contributing Editor at Trend Hunter
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University of Toronto // Contributing Editor at Trend Hunter Magazine // Flâneur
Luxurious Legacy Retailers
Luxurious Legacy Retailers
Crest and Co. Aims to Revive the Art of Understated Elegance
With a retail landscape where fast-fashion reigns supreme Crest and Co.—a new private online store—is a breath of fresh air. Specializing in authentic luxury brands, this e-commerce... MORE
Cubism-Inspired Collections
Cubism-Inspired Collections
'Gamut' by Damien Ravn Draws from Modernist Constructions
‘Gamut’ by Damien Ravn is an evolution from the medieval creations of his “BEN.NA” collection, in which each garment seems to be a response to the early 20th century’s school of... MORE
Mood-Indicating Installations
Mood-Indicating Installations
MIMMI Minneapolis Interprets Convivial Temperament with Tweets
MIMMI Mineapolis is a public art installation that changes its colorful appearance according to the city’s mood. It is located near the Minneapolis Convention Center Plaza. The “... MORE
Aperture-Focused Architecture
Aperture-Focused Architecture
The Knuckle House Uses Unconventional Windows to Maximize Light
The inventiveness of Index Architecture is apparent from the facade utilized in The Knuckle House, a construction that boasts vast contemporary character. Focusing on making a space that welcomes... MORE
Bubble-Resembling Pavilions
Bubble-Resembling Pavilions
Aeropolis by Plastique Fantastique is Futuristic
Presented at the Metropolis Festival 2013 in collaboration with Københavns Internationale Teater Copenhagen, Aeropolis by Plastique Fantastique provides a dynamic space for activity as it creates... MORE
Savour-Enhancing Utensils
Savour-Enhancing Utensils
Tableware by James Stoklund Challenges Conventional Dining Experience
Tableware by James Stoklund was created with the intent of inviting diners to experience their food more holistically as aided by enhanced utensils.  The Danish Royal College of Art graduate... MORE
Hexagonal Honeycomb Restaurants
Hexagonal Honeycomb Restaurants
Rice Home by AS Design Service is Bee-Inspired
A bold hexagonal design sure to appeal to trendy clientele lines the walls of Rice Home by AS Design Service, a new restaurant that focuses on inventive rice-based cuisine. The interior seems to... MORE
Context-Contrasting Exhibits
Context-Contrasting Exhibits
Sailing by CI Kim Changes Context to Create Art
The context of any object is partially dependent on location, a concept explored in the Sailing by CI Kim exhibition. The artist channels Duchamp’s readymades to create an offering of found... MORE
Wearable Musical Prosthetics
Wearable Musical Prosthetics
'Instrumented Bodies' Performs with Responsive Musical Skeletons
Created for McGill University’s Input Devices and Music Interaction Lab, ‘Instrumented Bodies’ by Joseph Malloch and Ian Hattwick explores the musical potential of prosthetics.... MORE
Augmented Reality Presentations
Augmented Reality Presentations
OperaLab Exhibition by Bridge Utilized Tablets to Showcase Designs
Housed at the Polish Grand Theatre and National Opera in Warsaw, the OperaLab Exhibition by Bridge presented designs in an unconventional method using augmented reality. Visitors to the Redutowe... MORE
Juxtaposed Historic Tours
Juxtaposed Historic Tours
The Occidens Museum Immerses Visitors into the Ancient with Modernism
Vaillo + Irigaray Architects have updated the Occidens Museum to create a navigational passageway in a Spanish cathedral that marries ancient history and modern exploration. Composed primarily of... MORE
Stitched Surface Interiors
Stitched Surface Interiors
Szwalnia by Karina Wiciak Capitalizes on Tailor-Themed Decor
Translating from the Polish word for “sewing room,” Szwalnia by Karina Wiciak is a fantasy restaurant interior designed to capitalize on the tailor motif. The entire space appears to... MORE
Emblematic Eyewear Boutiques
Emblematic Eyewear Boutiques
The Mykita New York Store Stages Optical Offerings With On-Brand Mini
Located in the Lower Manhattan neighborhood of SoHo, the Mykita New York Store channels the German brand’s identity to create a retail haven.  The shop, not unlike the brand’s other locations,... MORE
Subway Streetstyle Editorials
Subway Streetstyle Editorials
The Madame Air France August/September 2013 Issue Toys with Metallic
Titled ‘Downtown,’ this Madame Air France August/September 2013 editorial plays with the idea of street style in the most practical of settings: public transportation. The urbane set of this... MORE
Exquisitely Basal Boutiques
Exquisitely Basal Boutiques
The Melinda Gloss by Cigue Store Boasts a Focus on Menswear Design
Remodeled from a bank building to retail space, the Melinda Gloss by Ciguë boutique boasts a stripped-down aesthetic that will surely appeal to its menswear clientele. The second location in... MORE
Nautical Rope-Lined Eateries
Nautical Rope-Lined Eateries
Odessa Restaurant Draws Inspiration from the Ukrainian Sea Port City
Odessa Restaurant takes its name an interior decor inspiration form the scenic city of the same name located in South Ukraine with proximity to the Black Sea. The nautical theme is consistent... MORE
Golden Rain Installations
Golden Rain Installations
The Venice Biennale Russian Pavilion Recreates Greek Fable
The Greek myth of Danaë‘s impregnation acts as the central focus of the Venice Biennale Russian Pavilion. As fable has it, Danaë was impregnated by Zeus in the form of golden rain. This... MORE
Contemporary Chic Cowgirl Editorials
Contemporary Chic Cowgirl Editorials
The Vogue Turkey August 2013 Updates Western Fashion
Western fashion boasts immediately recognizable characteristics as seen in this Vogue Turkey August 2013 editorial that updates the look with the season’s most coveted pieces. Model Manon... MORE
Rapper Performance Art
Rapper Performance Art
The 'Picasso Baby' by Jay Z Film Explores Musical Genre in Gallery Space
There was no shortage of commentary on the ‘Picasso Baby’ by Jay Z short film through social media. The mixed reviews came from both ends of the spectrum; apocalyptic criticism about Hova&... MORE
Blushing Babydoll Editorials
Blushing Babydoll Editorials
The UK Vogue Cara Delevigne Exhibits the Femininity of Fall Offerings
Showcasing rosy hues from bubblegum to pastel peony, this UK Vogue Cara Delevigne editorial boasts the ladylike qualities of fall’s pink offerings. There is distinctly retro feel to this... MORE
Dazzlingly Poised Diva Editorials
Dazzlingly Poised Diva Editorials
The Vogue UK September 2013 Showcases Fall's Opulence Grace
Featured in the Vogue UK September 2013 issue, the ‘Prima Donna’ fashion spread capitalizes on the poised presence it takes to don the bold silhouettes and prints of this coming Fall.... MORE
Metal-Encased Skyscrapers
Metal-Encased Skyscrapers
The M9D4 Apartments by Architectures Anne Démians Filter Urban Spac
The M9D4 Apartments by Architectures Anne Démians focus on the separation of urban and domestic spaces. This concept is most explicitly expressed with the patterned metal sheeting that encases... MORE
Space-Transcending Art
Space-Transcending Art
The Katharina Grosse 'Wunderblock' Exhibit Lets Visitors Inhabit Paintings
Housed at the Nasher Sculpture Center, the Katharina Grosse ‘Wunderblock’ exhibit explores space in an ephemeral manner. There is a monumental quality of the sculptures and... MORE
Virtual Choreography Visuals
Virtual Choreography Visuals
Hakanai by Adrien M and Claire B is a Multi-Dynamic Dance Performance
Hakanai by Adrien M and Claire B adds a virtual aspect to the motion and feeling of dance performance. Utilizing the eMotion tool developed by Adrien Mondot, the modern movement piece is... MORE
Frozen Coke Containers
Frozen Coke Containers
The Coca-Cola Ice Bottle Makes for a Fascinating Alternative to Packaging
The Coca-Cola Ice Bottle is an innovative creation that combines eco-friendliness with refreshment. Created for the summer season, the bottles made entirely of ice debuted on a beach in the hot... MORE
Famously Fashionable Youngsters
Famously Fashionable Youngsters
The Stylish Alonso Mateo is and Adorable Instagram Sensation
Social media acts as a virtual pedestal for sartorial excellence; among the stylish crowd, Instagrammer Alonso Mateo stands out not only for his impeccable style, but also for his tender age of five.... MORE
Ironic Americana Apparel
Ironic Americana Apparel
The Halfsleeve F/W 2013 Collection Appropriates a Classic Label
The Halfsleeve F/W 2013 look-book mixes classic American label Tommy Hilfiger’s signature colors and textures with the irony of fashion comedy. Reading ‘Surry Hilfigga,’ this... MORE
Spellbinding Collage Sculptures
Spellbinding Collage Sculptures
The Portraits Created by Meguru Yamaguchi Mesmerize with Color
These eye-catching sculptures by Meguru Yamaguchi showcase an array of artist’s influences including Japanese graffiti, pop-art and collage. According to Spoon & Tamago Blog, “Using... MORE
Artful Assemblage Sculptures
Artful Assemblage Sculptures
Teenage Fan Club by Teppei Kaneuji Utilizes Toys to Create Figurines
Known for found-object art, the Teenage Fan Club by Teppei Kaneuji does not stray from the artist’s intriguing aesthetic. This particular series involves utilizing removable hair from toy... MORE
Fading Flux Installations
Fading Flux Installations
Always/Never by United Visual Artists Explores the Perception of Time
Inspired by the function of a sundial, Always/Never by United Visual Artists is a light installation that explores perceptions of time. The piece was constructed with powder coated steel, timber,... MORE
Abstract Arctic Installations
Abstract Arctic Installations
High Arctic by United Visual Artists Has a Cold Feel
Inviting visitors to explore a conceptual space interpreting polar regions, High Arctic by United Visual Artists aims to use artistic language to boost awareness of adverse human impact on nature. &#... MORE
Virtual Sculpture Exhibits
Virtual Sculpture Exhibits
What We Call Sculpture at Cerma Explores Art in Virtual Spaces
Online exhibits, such as What We Call Sculpture at Cerma, delve into the virtual gallery realm pushing boundaries in the field of digital sculpture creation and the online medium. The exhibit... MORE
Compartmentalized Sporting Centers
Compartmentalized Sporting Centers
The Diving Centre by Moko Architects Boasts Distincitve Design
Reinventing leisure sporting space, the Diving Center by Moko Architects houses both an indoor diving and skydiving facilities. The construction will be located outside of Warsaw, housing the... MORE
Monochromatic Marble Retailers
Monochromatic Marble Retailers
The New Flagship Saint Laurent Paris Store Pushes Brand Identity
Reinventing retail space in the prestigious Avenue Montaigne near the Champs-Élysées, the novel Saint Laurent Paris Store reflects the brand’s aesthetic ethos under the direction of Hedi Slimane.... MORE
Maze-Like Flagship Stores
Maze-Like Flagship Stores
The Coach Flagship Store in Tokyo was Reinvented by OMA Firm
The Coach Flagship Store in Tokyo stays true to brand identity as the brand expands into the Japanese market. Leather goods retailer Coach boasts a success story in marketing affordable luxury.... MORE
Proportional Perspective Photos
Proportional Perspective Photos
Andrea Ferrari Captures Interiors with a Strikingly Surreal Flair
The photographic oeuvre of Andrea Ferrari is renowned for its utilization of modernist shapes and perspectives that make for highly striking interior space imagery. The ‘Abstract’... MORE

Featured Ideas

Fearless Rap Muse Campaigns
Fearless Rap Muse Campaigns
The Azealia Banks for ASOS Video Brings Fierce Seasonal Style
A part of the UK online retailer’s seasonal campaign, the Azealia Banks for ASOS video is entirely shopable. It seems a natural progression that fast fashion retailer ASOS chose style icons... MORE
Opulent Overcast Editorials
Opulent Overcast Editorials
The Madame of the Cloud by Que Duong Boasts a Haute Haze
With its dim brume, the Madame of the Cloud by Que Duong is poetic. Emotive imagery translates into the blue-hued overlay of this fashion story. With delightful haze of gloomy weather, the... MORE
Edible Ice Cream Moons
Edible Ice Cream Moons
The Ice Moon by Doshi Levien for Häagen-Dazs is Delectable
Delicious and multi-layered, the Ice Moon by Doshi Levien for Haagen-Dazs are scrumptious. The design duo behind this delicious dessert consists of Nipa Doshi and Jonathan Levien. They were... MORE
Pristine Prismatic Buildings
Pristine Prismatic Buildings
The Museum of Contemporary Art Cleveland Toys With Geometry
Boasting a look that resembles a metallic prism, the Museum of Contemporary Art Cleveland is an architectural marvel. The six-sided building is a mirrored display of visionary design by architect... MORE
Prismatic Androgynous Editorials
Prismatic Androgynous Editorials
The November 2012 Vogue Russia Feature Stars Arizona Muse
Amidst the pages of the November 2012 Vogue Russia issue, a striking Arizona Muse poses to make for a futuristic fashion spread. Muse dons a a palette of indigo, black and white with looks by... MORE
Liquid Interface Surfaces
Liquid Interface Surfaces
.fluid by Hannes Jung Experiments With Touch and Texture
The idea of responsive surfaces that communicate with users fuels the project called .fluid by Hannes Jung. The piece is a concept study that aims to utilize the input from its spectator’s... MORE
Digital Decomposition Photography
Digital Decomposition Photography
The Editorial 'Hollow' Stuns in the Third Issue of Sid Magazine
With London being the epicenter of the New Aesthetic, it is no surprise that the third issue of SID Magazine features this poetic digital decomposition editorial.  The new publication... MORE
Composed Cubic Constructions
Composed Cubic Constructions
The Housing in Onmae by VIDZ Architects is Grid-Like
Located in Kyoto the Housing in Onmae by VIDZ Architects boasts a grid-like look that is one-of-a-kind. The cubic look of this apartment complex can be credited to the need for privacy as the... MORE
Sparkly Gangster Styles
Sparkly Gangster Styles
The Vice 'Glitter's Fun for Girly Thugz' Editorial Showcases Juxtaposition
Playing with polar opposites, the Vice ‘Glitter’s Fun for Girly Thugz’ editorial showcases pieces by British designer Tamina Navaei. Lensed by photographer Christina Smith, the... MORE
Painting-Inspired Pashminas
Painting-Inspired Pashminas
Couleurs de L’ombre by Hiroshi Sugimoto Marries Art and Fashion
Utilizing ombre rainbow motifs, Couleurs de L’ombre by Hiroshi Sugimoto inspired a scarf collection for Hermes. The iconic french pashmina by Hermes gets a contemporary ombre update with the... MORE
Ornamental Shoe Collaborations
Ornamental Shoe Collaborations
The Kenzo x Vans Autumn/Winter 2012 Collection is Sneaker is Florid
The Kenzo x Vans Autumn/Winter 2012 collaboration collection is vivid with its printed kicks. As the third installation for this superstar duo, the sneakers are keeping in theme with the boldness... MORE
Famously Fashionable Youngsters
Famously Fashionable Youngsters
The Stylish Alonso Mateo is and Adorable Instagram Sensation
Social media acts as a virtual pedestal for sartorial excellence; among the stylish crowd, Instagrammer Alonso Mateo stands out not only for his impeccable style, but also for his tender age of five.... MORE
Cartoon-Like Sofas
Cartoon-Like Sofas
My Couch, My Canvas by Annebet Philips Resembles an Unfinished Drawing
Encouraging creativity, the My Couch, My Canvas by Annebet Philips sofa is made from a single block of foam. The Dutch designer has created a highly simplistic furniture piece that melds a couch&#... MORE
Chaotic Cruise Recreations
Chaotic Cruise Recreations
'Pacific Sun' by Thomas Demand Recreates a Turbulent Offshore Incident
A turbulent cruise incident is depicted in Pacific Sun by Thomas Demand. This installation boasts a highly realistic recreation of various rooms through which chaos ensued during a turbulent storm... MORE