The Halfsleeve F/W 2013 Collection Appropriates a Classic Label

By: Alexandra Serrano - Published: • References: halfsleeve.net and acclaimmag
The Halfsleeve F/W 2013 look-book mixes classic American label Tommy Hilfiger's signature colors and textures with the irony of fashion comedy.

Reading 'Surry Hilfigga,' this collection follows the tendency of popular urban-wear parody of luxury brands. This has been done with brands such as Comme des Garçons, Céline and Hermès—cheekily renamed 'Comme des F*ckdown,' 'Céline Me Alone,' and 'Homies,' respectively. The re-appropriation of a well known brand's logo has made for a modern version of ironic t-shirt, it oozes with the urban appeal of irony.

The Halfsleeve F/W 2013 boasts über-cool pieces such as towels, beanies and even a Surry Hilfigga take on the American brand's classic red/white/blue rugby jersey. It surely will not be long before these tongue-in-chic pieces are popularized by a blogger, tastemaker, or perhaps rapper A$AP Rocky.