The Coach Flagship Store in Tokyo was Reinvented by OMA Firm
Alexandra Serrano — May 15, 2013 — Art & Design
References: oma.eu & sharedesign
The Coach Flagship Store in Tokyo stays true to brand identity as the brand expands into the Japanese market.
Leather goods retailer Coach boasts a success story in marketing affordable luxury. Keeping in mind the brand's tried-and-true approach to design, along with the bespoke artisan nature of the company's history, architectural firm OMA has created a retail space that entices.
According to Share Design Inspiration Blog, the architects "have re-designed the linear timber display system that was central to their early retail stores of the 1940s." This is complemented by an intricate glazed facade that boasts a maze-like linear design. The Coach Flagship Store in Tokyo exhibits dynamism, making for a retail space that allures consumers with clean design and embodies brand identity.
Leather goods retailer Coach boasts a success story in marketing affordable luxury. Keeping in mind the brand's tried-and-true approach to design, along with the bespoke artisan nature of the company's history, architectural firm OMA has created a retail space that entices.
According to Share Design Inspiration Blog, the architects "have re-designed the linear timber display system that was central to their early retail stores of the 1940s." This is complemented by an intricate glazed facade that boasts a maze-like linear design. The Coach Flagship Store in Tokyo exhibits dynamism, making for a retail space that allures consumers with clean design and embodies brand identity.
Trend Themes
1. Maze-like Store Design - Innovative store design that features maze-like or intricate layouts to create a dynamic shopping experience.
2. Linear Display Systems - Re-imagining linear display systems from early retail stores to incorporate them into modern retail spaces.
3. Glazed Facades - Incorporating intricate glazed facades that feature linear designs to create a unique, visually appealing store exterior.
Industry Implications
1. Retail - Innovative store design and layout can help create a unique and memorable shopping experience, potentially boosting sales and customer loyalty.
2. Architecture - There is potential for architects to collaborate with retailers to create bespoke store designs that embody the brand's identity.
3. Luxury Goods - Incorporating innovative design elements into luxury goods stores can help maintain brand identity and attract new customers.
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