The Coach Flagship Store in Tokyo was Reinvented by OMA Firm

By: Alexandra Serrano - Published: • References: oma.eu and sharedesign
The Coach Flagship Store in Tokyo stays true to brand identity as the brand expands into the Japanese market.

Leather goods retailer Coach boasts a success story in marketing affordable luxury. Keeping in mind the brand's tried-and-true approach to design, along with the bespoke artisan nature of the company's history, architectural firm OMA has created a retail space that entices.

According to Share Design Inspiration Blog, the architects "have re-designed the linear timber display system that was central to their early retail stores of the 1940s." This is complemented by an intricate glazed facade that boasts a maze-like linear design. The Coach Flagship Store in Tokyo exhibits dynamism, making for a retail space that allures consumers with clean design and embodies brand identity.