MIMMI Mineapolis is a public art installation that changes its colorful appearance according to the city's mood. It is located near the Minneapolis Convention Center Plaza.
The "collective mood ring" changes each minute according to the nature of phrases utilized by the city's Twitter community within a 15 mile radius of the construction. Open-source programming is used to gather the social media data by analyzing positive and negative words that color the installation with cool and warm tones respectively.
The inventive MIMMI Mineapolis initiative creates an inclusive vibe in this public space. It encourages visitors to interact with their virtual and physical environment while showcasing a visual of the social media data compiled within immediate proximity.
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Concept: MIMMI Minneapolis
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Segment: Neutral, 12-55
Comparison Set: 27 similar articles, including: social media artvertising campaigns (update), social media artists, and real life tweets.
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