The New Flagship Saint Laurent Paris Store Pushes Brand Identity

By: Alexandra Serrano - Published: • References: ysl-international & dezeen
Reinventing retail space in the prestigious Avenue Montaigne near the Champs-Élysées, the novel Saint Laurent Paris Store reflects the brand’s aesthetic ethos under the direction of Hedi Slimane.

The space is inspired by art-deco featuring a collection of the brand’s monochrome photographs and carefully curated details by the notorious creative director. This flagship space seems to fit perfectly with the fashion house’s re-branding, inviting consumers to immerse themselves in the full Saint Laurent Paris experience.

“Black and white marble has been used for the walls, floors and a row of shelves, above which hang nickel-plated bars for displaying clothes,” says Dezeen Magazine of the interior.  It seems that the historic fashion house has spared no expense in the Saint Laurent Paris Store, strictly adhering to the re-branding initiative; an exciting and more tactile embodiment of the new aesthetic vision. Stats for Monochromatic Marble Retailers Trending: Older & Buzzing
Traction: 3,025 clicks in 69 w
Interest: 1.4 minutes
Concept: Saint Laurent Paris Store
Related: 104 examples / 80 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: glam rock menswear, dramatic french salon photography, and chromatic grunge campaigns.