If you are looking for a good quality but cheap smartphone, the Zuk Z2 could be the mobile device for you. While international release plans are not readily accessible, the phone is available in China for the equivalent of $270 USD.
And for this comparatively very low price, you are still getting a Snapdragon 820 processor, which can also be found in the LG G5 and the Samsung Galaxy S7. Other features of the Zuk Z2 include 64G internal storage space, a fast-charging 3500mAh battery and a quick fingerprint sensor. The 5 inch screen has a pixel resolution of 1920 by 1080, which is the major concession made to offer the product at a lower cost.
Key Themes Behind This Trend
- Affordable Smartphones
- Smartphones manufacturers can focus on developing more cost-effective devices that cater to the budget-conscious consumer.
- Value-oriented Features
- Smartphone makers can offer high-end features including fast-charging batteries and fingerprint sensors to budget-minded buyers.
- Competitive Smartphone Market
- The increase in affordable smartphones is a testament to the highly competitive nature of the smartphone market.
Where This Applies
- Mobile Devices
- Companies that manufacture mobile devices can explore product diversification by offering affordable smartphones with high-end features.
- Consumer Electronics
- The push towards developing and marketing cost-effective smartphones creates opportunities for companies within the consumer electronics industry to meet the demand for this segment.
- Global Telecom
- The increase in affordable smartphones will lead to more users in developing nations, creating opportunities for telecom companies to expand their reach.
