The 'Zotem' Art Installation Uses Crystals to Animate a Bright Rainbow

Norwegian designer Kim Thomé has teamed up Swarovski to create this 60 foot tall 'Zotem' art piece for the Grand Entrance of London’s Victoria and Albert Museum.

Part of the London Design Festival, this double-sided, matte black, aluminum monolith is embedded with 600 custom made Swarovski crystals that have been displayed in a grid pattern. Behind the aluminum is a brightly colored roll of mesh running in a continuous loop with a light that shines through. Once the light passes through the mesh and into the crystals, viewers are able to witness an ever-changing animated rainbow sequence.

Visitors to the museum are also able to see the crystal grid pattern fan out onto the roof of the building and transform into a unique pattern of bright color and vibrant light.