These Zoo of Sao Paulo Ads Invite Nocturnal Animal Visits
Amelia Roblin — June 22, 2011 — Marketing
References: spicyweb.br & adsoftheworld
Apparently your furry creature slippers are now acceptable in venues other than your home -- these Zoo of Sao Paulo ads suggest that you can take your round-the-clock interest in the animal kingdom out out on the prowl during the park's nocturnal hours of operation.
The SpicyComm advertising agency of Brazil has done a clever job of demonstrating the menagerie's evening schedule. The two prints picture a person wearing pajama bottoms and safari animal moccasins, with grass below his feet, and darkness all around. It's as if a lion or leopard enthusiast has climbed right out of bed and headed straight for the park. Looking at the Zoo of Sao Paulo ads, I still can't help but think that a pair of running shoes would be the ideal footwear when surrounded in stalking predators in the night.
The SpicyComm advertising agency of Brazil has done a clever job of demonstrating the menagerie's evening schedule. The two prints picture a person wearing pajama bottoms and safari animal moccasins, with grass below his feet, and darkness all around. It's as if a lion or leopard enthusiast has climbed right out of bed and headed straight for the park. Looking at the Zoo of Sao Paulo ads, I still can't help but think that a pair of running shoes would be the ideal footwear when surrounded in stalking predators in the night.
Trend Themes
-
Nocturnal Animal Experiences — Opportunity for businesses to create unique experiences for people to interact with nocturnal animals outside of normal zoo hours.
-
Animal-themed Slippers — Potential for retailers to capitalize on the popularity of animal-themed slippers and create partnerships with zoos for promotional campaigns.
-
Late-night Zoo Visits — Zoos could explore the idea of extending their operating hours to cater to people who are interested in nocturnal activities and experiences.
Industry Implications
-
Advertising — Advertising agencies can leverage the concept of nocturnal animal experiences to create innovative campaigns for zoos.
-
Retail — Retailers specializing in animal-themed slippers can collaborate with zoos to create promotional campaigns and capture the interest of animal enthusiasts.
-
Tourism — Zoos and other wildlife parks can tap into the late-night tourism market by offering nocturnal experiences and attracting visitors looking for unique nighttime activities.
2.3
Score
Popularity
Activity
Freshness
