The Zevs Suite 112 Installation is both eerie and intriguing and plays on what can be seen by the naked eye as well as what lies beneath.
Hosted by W Hotels in celebration of opening its W Paris Opéra, the collection is inspired by a crime scene. For the show's opening night, a CSI-attired man shone a black light over the pieces to reveal famous fashion logos that were dripping and bleeding off of the walls. These logos were only visible under the special lighting, similar to the way that investigators scour a scene with special lights to find evidence not visible otherwise.
Developed by the artist, the invisible ink used is blood-red in color and can only be seen using special lighting. The installation is an expansion of the artist's fashion victim series, and delves into the way that fashion, art and crime are all strangely linked.
Why This Trend Is Growing
- Dark Art Installations
- Using eerie and intriguing art installations that play on what can be seen by the naked eye to create an immersive experience for consumers in the hospitality industry.
- Invisible Ink Marketing
- Utilizing invisible ink as a unique and attention-grabbing way to market products and services that can only be revealed through special lighting, similar to the Zevs Suite 112 installation.
- Fashion Crime Investigations
- The exploration of the link between fashion, art, and crime through innovative campaigns and collaborations in the fashion and art industries.
Industries Being Reshaped
- Hospitality
- Incorporating dark art installations and immersive experiences into hotels and other hospitality venues in order to attract visitors and increase customer engagement.
- Marketing and Advertising
- Incorporating invisible ink as a unique and attention-grabbing marketing technique in industries such as fashion, beauty, and entertainment.
- Fashion and Art
- Creating innovative campaigns and collaborations that explore the link between fashion, art, and crime to attract new customers and appeal to creative consumers in the fashion and art industries.
