After introducing three low-sugar Oat Yeah oat-based beverages, Silk is now adding to its line of innovative plant-based drinks with a zero-sugar oatmilk. This new option not only provides a great alternative to milk but offers a formula that helps people experience a texture inspired by dairy milk without sweetness.
Thanks to its rich and creamy texture, oatmilk in particular is known for its versatility, and it makes a great addition to everything from coffee to cooking and baking.
The 0G Sugar One joins other varieties from Silk like The Plain One, The Vanilla One and The Chocolate One. According to
Travis Hayes, brand manager for Silk, "Silk has the largest unsweetened portfolio of any plant-based beverage brand. In fact, consumer interest in options with zero grams of sugar has doubled in 2019."
Key Themes Behind This Trend
- Zero-sugar Oatmilk
- Disruptive innovation opportunity: Develop and market more varieties of zero-sugar oatmilk to cater to the growing consumer interest in healthy alternatives to dairy milk.
- Plant-based Beverages
- Disruptive innovation opportunity: Create new and innovative plant-based drinks using ingredients like oats to cater to the rising demand for dairy-free alternatives.
- Versatile Oatmilk
- Disruptive innovation opportunity: Explore and promote the versatility of oatmilk by creating recipe books and online platforms that showcase its use in cooking, baking, and coffee.
Where This Applies
- Dairy-free Alternatives
- Disruptive innovation opportunity: Develop and manufacture a wide range of dairy-free alternative products such as cheese, yogurt, and ice cream using oat-based ingredients.
- Plant-based Food and Beverage
- Disruptive innovation opportunity: Invest in research and development to create new plant-based food and beverage products using innovative ingredients like oats.
- Healthy Lifestyle Brands
- Disruptive innovation opportunity: Launch a new brand that focuses on promoting healthy lifestyles by offering a line of zero-sugar, plant-based beverages made from oats and other nutritious ingredients.
