The Zara Perfume Collection Was Redesigned for a Sophisticated Look

 - Jan 30, 2017
References: lavernia-cienfuegos & thedieline
Zara perfumes always cover a range of scents that people with varying tastes can enjoy, and the collection's design was recently revamped to make it more visually appealing to consumers.

The creative agency Lavernia & Cienfuegos is behind the new design of the collection. The agency went in with the goal of remaining the look of the bottles true to the brand's original design, but making it appear more streamlined and sophisticated. It was able to do this by keeping the original square shape of the bottles, but rounding out the edges so that they appear more modern. Some of the bottles are transparent and tinted with pastel hues, while others are opaque and come in pastel hues or black.

The redesigned Zara perfume collection adds a more luxurious design to the fast fashion giant's products.