Tech giant Samsung created the 'Z3' phone as an updated version of its highly successful 'Z1' model. The smartphone has officially been released in India and costs about $100.
The highlighting feature of the Z3 phone is it dismissal of the Android-based operating system. Instead, the phone uses a Tizen operating system. This is a more accessible platform for the brand to use, which will allow it to cater more directly to the user-specific needs of consumers in India.
Additionally, the phone will feature a more user-friendly experience with its five inch high-definition resolution screen. There is also and eight-megapixel camera, which is identical to "Samsung’s mid-range devices in more developed markets." The entire phone is powered by a "64-bit Qualcomm Snapdragon 410 chipset paired with 1GB of RAM and 8GB of internal storage."
Key Themes Behind This Trend
- Brand-specific Operating Systems
- Major tech brands are exploring custom operating systems for mobile devices.
- Regional Customization
- Custom operating systems allow for better catering to consumer needs on a region-by-region basis.
- Non-android Options
- Operating systems other than Android are being tested and developed by smartphone manufacturers.
Where This Applies
- Smartphone Manufacturing
- Smartphone manufacturers are exploring new operating systems to better serve their consumers.
- Tech Innovation
- Custom operating systems are a sign of tech innovation in the mobile device industry.
- Regional Marketing
- Regional customization via operating system development opens the door for targeted marketing opportunities.
