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Brand-Specific Operating Systems

The 'Z3' Phone by Samsung Uses a Tizen-Powered Operating Platform

— October 27, 2015 — Tech
Tech giant Samsung created the 'Z3' phone as an updated version of its highly successful 'Z1' model. The smartphone has officially been released in India and costs about $100.

The highlighting feature of the Z3 phone is it dismissal of the Android-based operating system. Instead, the phone uses a Tizen operating system. This is a more accessible platform for the brand to use, which will allow it to cater more directly to the user-specific needs of consumers in India.

Additionally, the phone will feature a more user-friendly experience with its five inch high-definition resolution screen. There is also and eight-megapixel camera, which is identical to "Samsung’s mid-range devices in more developed markets." The entire phone is powered by a "64-bit Qualcomm Snapdragon 410 chipset paired with 1GB of RAM and 8GB of internal storage."
Trend Themes
1. Brand-specific Operating Systems - Major tech brands are exploring custom operating systems for mobile devices.
2. Regional Customization - Custom operating systems allow for better catering to consumer needs on a region-by-region basis.
3. Non-android Options - Operating systems other than Android are being tested and developed by smartphone manufacturers.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers are exploring new operating systems to better serve their consumers.
2. Tech Innovation - Custom operating systems are a sign of tech innovation in the mobile device industry.
3. Regional Marketing - Regional customization via operating system development opens the door for targeted marketing opportunities.
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