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The 'YUWANG' Yacht Speaks to Emerging Affluent Consumers

 - Jun 19, 2018
References: tuvie
Yachts are an established part of high society in the US and Europe but haven't taken off as much in Asia, which is where the conceptual 'YUWANG' yacht looks to change things. Designed by Jesse Huijser, the yacht was created for the Asian market to offer affluent consumers with a vessel that is specifically created with their lifestyle in mind. This includes a floating living space, ample private outdoor space and a familial oriented design that can accommodate everyone in the family when heading out for a leisure cruise.

The conceptual 'YUWANG' yacht identifies how designers and brands are creating new products and solutions for the Asian market as it continues to increase in terms of international dominance and Millennial affluence.