Though it's all part of the same building and business, Yueyue Bookstore is like two completely separate facilities in one. The intricately designed book store has a bright, chromatic entryway that splits into two sections, giving visitors a completely different experience depending on which direction they decide to enter.
The vibrant blue and orange of the entryway belies the design of both sides of Yueyue Bookstore's interior. Rather than colors, the two wings are either white or dark, depending on the side in question. The right side of the building houses literature, history, and philosophy, and that side is covered in rich materials and dark shades. The left side is the general section, and it's outfitted almost entirely in white.
Image Credit: <a target="_blank" rel="nofollow" href="https://www.wuqingshan.cn/">Qingshan Wu</a>
Key Themes Behind This Trend
- Bifurcated Bookstores
- Innovative bookstores that offer unique and distinct experiences depending on the location within the space.
- Chromatic Entrances
- Entryways that feature bright, vibrant colors while the remainder of the space is adorned using darker or lighter shades.
- Opposing Design Concepts
- Locations that feature two different design concepts that oppose each other, creating an intriguing contrast within the space.
Where This Applies
- Retail
- Retail stores that can offer unique and distinct shopping experiences by implementing bifurcated designs.
- Hospitality
- Hotels that could incorporate chromatic entrances to create an intriguing first impression that sets the tone for the remainder of the space.
- Entertainment
- Restaurants or entertainment venues that can adopt opposing design concepts to create a visually striking experience for guests.
