Following a recent article on the death of the hipster and rise of a new category of millennial, Mashable has launched a quiz to determine if you're a yuccie. This new subset of humanity is described by writer David Infante as young urban creatives who are more tech-savvy and mainstream than (but still almost identical to) hipsters, but aren't yuppies either.
Created by Max Knoblauch and Andrea Romano, the yuccie quiz asks culture and lifestyle questions about the neighborhood you live in, what you do for a living, your college major and more. The tongue-in-cheek answers you get to choose from are definitely intended for members of Generation Y.
The emergence of this new stereotype is definitely one marketers will want to follow.