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Media Streaming Networks

YouTube Goes Live with the YouTube Live Stream Platform

— September 14, 2010 — Pop Culture
There’s no doubt that YouTube has taken over the world by storm and it’s only going to get better now that they have incorporated a 2-day trial of its new YouTube Streaming Platform. With four content partners -- Howcast, Next New Networks, Rocketboom and Hollywood -- this test is bound to be a worldwide hit.

Broadcasters can now stream live video directly into YouTube channels—all you need is a webcam and/or external USB/FireWire camera. The YouTube Streaming Platform also includes live commenting modules.

The test platform is only live from September 13-14, 2010 starting at 8:00 AM PT. However, it is brand new so just don’t expect everything to be perfect!

Check out the Streaming Platform Schedule above to experience the YouTube Streaming Platform Experience.
Trend Themes
1. Live Video Streaming - The incorporation of live video streaming on YouTube presents disruptive innovation opportunities for content creators and advertisers to engage with audiences in real-time.
2. User-generated Content - The YouTube Streaming Platform allows users to contribute live video content, opening up opportunities for crowd-sourced and interactive media experiences.
3. Social Media Integration - The addition of live commenting modules on the YouTube Streaming Platform enables real-time audience engagement and fosters community interaction during live video streaming.
Industry Implications
1. Entertainment - The YouTube Streaming Platform disrupts the entertainment industry by providing a new avenue for live streaming performances, concerts, and events, reaching global audiences in real-time.
2. Advertising - The incorporation of live video streaming on YouTube offers disruptive innovation opportunities for advertisers to create interactive and immersive branded content experiences during live broadcasts.
3. Technology - The integration of live streaming capabilities on YouTube presents disruptive innovation opportunities for technology companies to develop advanced webcam and camera technologies for seamless live video streaming experiences.
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