YouTube Red is a new paid service that allows users to enjoy a range of video-related features including the ability to watch videos without advertisements, save videos for offline watching at a later time and continue to play videos in the background when viewing other apps on mobile. The service also comes with the additional bonus of original YouTube content.
The service will be available as a one-month free trial in the USA from October 28, and will be made available in other countries thereafter.
Ultimately, YouTube Red will allow YouTube to monetize its videos, but will also enable it to fund the production of original content that will enable it to be seen as a truly premium video channel.
What Makes This Trend Stand Out
- Ad-free Video Streaming
- Disruptive innovation opportunity: Develop an ad-free video streaming platform that provides users with a premium viewing experience.
- Offline Video-watching
- Disruptive innovation opportunity: Create a platform that allows users to download videos for offline viewing, providing convenience and flexibility.
- Original Content Production
- Disruptive innovation opportunity: Invest in creating original video content to attract and retain users, distinguishing the platform as a premium video channel.
Sectors Adopting This
- Online Video Streaming
- Disruptive innovation opportunity: Develop new business models and revenue streams for online video platforms by offering premium features and original content.
- Mobile Applications
- Disruptive innovation opportunity: Create mobile apps that enhance the video-watching experience, such as allowing background playback while using other apps.
- Digital Advertising
- Disruptive innovation opportunity: Explore alternative revenue models for advertisers and content creators in the age of ad-free video streaming platforms.
