Noah Celebrates the Band, Youth of Today for the SS19 Season
References: noahny & highsnobiety
Fashion imprint Noah introduces a Spring/Summer 2019 collection and it is designed to celebrate Youth of Today, a hardcore punk band. The band was originally formed in 1985 by John Porcell and Ray Cappo in New York City. They dropped the EP entitled 'Can't Close My Eyes' the year after they formed and make a mark in the punk culture scene in the 80s era.
What makes Youth of Today stand out amongst other hardcore punk bands is that it sways away from glorifying violence, drugs, and alcohol, but instead focuses its ethos around unity, clean living, positivity, and vegetarianism. The seasonal collection features a hoodie, graphic tees, caps, a work jacket, and a skateboard deck -- the details include positive messages including “Dedicated to the kids who care enough to make tomorrow a brighter day… Let’s make a change!”
What makes Youth of Today stand out amongst other hardcore punk bands is that it sways away from glorifying violence, drugs, and alcohol, but instead focuses its ethos around unity, clean living, positivity, and vegetarianism. The seasonal collection features a hoodie, graphic tees, caps, a work jacket, and a skateboard deck -- the details include positive messages including “Dedicated to the kids who care enough to make tomorrow a brighter day… Let’s make a change!”
Trend Themes
1. Hardcore Punk Band-inspired Fashion - Disruptive innovation opportunity: Collaborate with punk bands to create alternative fashion lines that promote positive messages and values.
2. Ethical Streetwear - Disruptive innovation opportunity: Design clothing brands that prioritize clean living, positivity, and ethical practices.
3. Positive Messaging Apparel - Disruptive innovation opportunity: Create clothing lines that feature positive messages to inspire and empower the wearers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate punk-inspired elements into mainstream fashion to appeal to a wider audience.
2. Music - Disruptive innovation opportunity: Explore collaborations between fashion brands and music artists to create unique merchandise and expand brand reach.
3. Skateboarding - Disruptive innovation opportunity: Develop skateboarding brands that merge punk culture and positive messaging to attract a new audience.
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