York Christoph Riccius is an extremely interesting artist currently based in Berlin who manages to sneak many subversive elements into his very mainstream commercial photography shoots, which has helped him establish a distinct aesthetic that is drawing attention from the art world.
York Christoph Riccius is the owner of his own studio, where he heads shoots for major international brands like IKEA, Smirnoff, Nissian, Phillips, Axe, and MTV, managing to shoehorn a strong element of surrealism into every shoot.
Looking through York Christoph Riccius' portfolio, it's easy to see why his work is drawing attention from the art world. It is rare that you see a shutterbug with enough ability to give his posed photographs the kind of unpredictability and abstract attitude that marks many surrealist paintings, but York Christoph Riccius' work shines with that aggressive charm.
It'll be interesting to see whether his career continues to expand, or he faces a backlash that forces him to tone down the tenor of many of his photoshoots. Regardless, view his selected portfolio to see the images that have gotten the art and advertising world talking.
Implications - A company seeking to generate immediate brand interest would be wise to invest in advertising that features a heavy surrealist element. By providing consumers with a strong alternative to the conventional marketing they have become accustomed to, the company shows a willingness to think outside of the box.