'Chobani Gimmies' is a New Line of Fun, Nutritious Yogurts for Kids

 - Dec 1, 2018
References: chobani & prnewswire
'Chobani Gimmies' is the name of a new line of yogurts for kids and the biggest launch from the brand since Chobani Flip was introduced.

With bright packaging designs, fun characters and memorable names, products like drinkable milkshakes, pouches, tubes and more undoubtedly appeal to kids and parents alike. While Chobani Gimmies Crunch has two times the protein than the leading kids' mix-in yogurt, the Chobani Gimmies Milkshakes and Chobani Gimmies Tubes boast less sugar than comparable products.

To bring the vision for Chobani Gimmies to life, Chobani worked with parents and kids across the United States. According to Chief Marketing Officer Peter McGuinness on the involvement of kids in the making of Chobani Gimmies, "[The] flavors and packaging were so exciting, multiple kids said 'please gimme one,' and we said 'that's the name.' We kid-sourced the name."