Liberte has created a yogurt food truck that takes traditional in-store displays outside for a literal breath of fresh air. A great way to interact with consumers while also capitalizing on a current food fad, this stunt essentially takes note from yogurt's frozen counterpart. After all, ice cream and frozen yogurt have been on the road for some time now.
Yet at the end of the day, the yogurt food truck is a great seasonal display that associate only positive feelings with the brand. By providing samples in this fun way, the experience is not only memorable, but worthy of word-of-mouth promotion. Complete with banners and a large representation of the classic Liberte yogurt cup, people will flock towards the yogurt food truck naturally, which is exactly what the brand wants.