Striking Neoprene Elasticated Sneakers

adidas and Yohji Yamamoto Relaunch to the Y-3 Qasa High

adidas unveils another iteration of the Y-3 Qasa High sneaker model alongside designer Yohji Yamamoto, bringing life back to the silhouette. It was notably one of adidas' most technical designs and iconic addition to the ongoing 20-year partnership between the two. The shoe was originally released back in 2013 and was noticed due to its avant-garde design language.

This time around, it boasts most of the same minimal design including the black and white colorway palette. It has an EVA outsole foundation which is actually inspired by the 90s Tubular running technology. It is constructed from a neoprene material throughout the sock-like upper and has elasticated straps around the front, a leather toe cap, and a smooth lining by the heel.

Image Credit: adidas

Avant-garde Sneaker Designs
The popularity of avant-garde sneaker designs offers an opportunity for sneaker companies to differentiate themselves by creating unique and out-of-the-box designs.
Technical Sneaker Designs
The trend for technical sneaker designs presents an opportunity for innovation in materials, construction, and functionality.
Retro-inspired Sneakers
The resurgence of retro-inspired sneakers offers an opportunity for sneaker companies to reintroduce past designs with modern updates and materials.

Where This Applies

Athletic Footwear Industry
The athletic footwear industry can take advantage of these trends by investing in innovative designs and materials to stand out from the competition.
Fashion Industry
The fashion industry can incorporate these trends by creating unique and statement-making sneakers that appeal to fashion and sneaker enthusiasts alike.
Retail Industry
The retail industry can capitalize on these trends by offering a variety of sneaker options for consumers to choose from, including limited edition releases and exclusive collaborations with designers.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 75%
Freshness 13%

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