This Summer, XYIENCE is Fueling Patriotism in American Consumers
Laura McQuarrie — June 7, 2016 — Lifestyle
References: xyience & prnewswire
For major summer events like the Fourth of July and the Summer Olympic Games in Rio, XYIENCE energy drink launched the 'Fuel Your Patriotism' campaign.
Over the summer-long promotion, consumers will be able to enter daily sweepstakes for their chance to win prizes, including USA-themed apparel and accessory items offered in partnership with holiday-themed clothing company Tipsy Elves. In total, there will be 200 prizes given out that include printed with bold red, white and blue colors, as well as patriotic flag-inspired star and stripe motifs.
As well as helping Americans celebrate Independence Day and cheer on Team USA in Rio, XYIENCE also notes that this is a particularly exciting time of year for Americans, as the summer months will lead into the upcoming presidential election.
Over the summer-long promotion, consumers will be able to enter daily sweepstakes for their chance to win prizes, including USA-themed apparel and accessory items offered in partnership with holiday-themed clothing company Tipsy Elves. In total, there will be 200 prizes given out that include printed with bold red, white and blue colors, as well as patriotic flag-inspired star and stripe motifs.
As well as helping Americans celebrate Independence Day and cheer on Team USA in Rio, XYIENCE also notes that this is a particularly exciting time of year for Americans, as the summer months will lead into the upcoming presidential election.
Trend Themes
1. Patriotic Drink Campaigns - Opportunity for energy drink companies to launch patriotic-themed marketing campaigns during major summer events.
2. Daily Sweepstakes Promotions - Opportunity for brands to engage consumers through daily sweepstakes promotions tied to special events and holidays.
3. Partnerships with Holiday-themed Clothing Companies - Opportunity for brands to collaborate with holiday-themed clothing companies to offer unique and patriotic apparel and accessories as prizes.
Industry Implications
1. Energy Drink - Energy drink companies can tap into patriotic marketing campaigns to attract and engage American consumers during major summer events.
2. Promotions and Events - Promotional agencies and event organizers can leverage daily sweepstakes promotions to enhance consumer participation and excitement during special events and holidays.
3. Fashion and Apparel - Holiday-themed clothing companies can partner with brands to create limited edition patriotic apparel and accessories for special promotions and events.
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