For major summer events like the Fourth of July and the Summer Olympic Games in Rio, XYIENCE energy drink launched the 'Fuel Your Patriotism' campaign.
Over the summer-long promotion, consumers will be able to enter daily sweepstakes for their chance to win prizes, including USA-themed apparel and accessory items offered in partnership with holiday-themed clothing company Tipsy Elves. In total, there will be 200 prizes given out that include printed with bold red, white and blue colors, as well as patriotic flag-inspired star and stripe motifs.
As well as helping Americans celebrate Independence Day and cheer on Team USA in Rio, XYIENCE also notes that this is a particularly exciting time of year for Americans, as the summer months will lead into the upcoming presidential election.
Patriotic Drink Campaigns
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Metallic Popcorn Packaging
Patriotic Activewear Collections
Brazilian Food Festivals
Olympic Snapshot Campaigns