Bearded Pretty-Boy Shoots

The Xoan Deluxx Magazine Spread Goes Hairy and Scruffy

Giving the unkept bearded look a clean edge, the featured Xoan Deluxx Magazine spread definitely gives you something to look at.

Donning a burly beard, Xoan may have you captivated with his crystal-clear gray eyes and clean-cut boyish looks. Featuring sleek streetwear and photographed by Sarra Fleur Abou-El-Haj, this hairy Xoan Deluxx Magazine spread will undoubtedly have all girls swooning.

Implications - The heavily manscaped aesthetic of a few seasons ago has given way to a decidedly more rugged, masculine face. Beards and mustaches have regained favor as fashionable men channel macho male icons of generations prior. Companies can take advantage of this opportunity by creating products that appeal to the "new" macho man.

The Rise of Beards and Mustaches
Companies can create products that cater to the growing trend of men embracing facial hair.
Clean-cut Boyish Looks
Brands can tap into the appeal of clean-cut boyish looks to market their products.
Sleek Streetwear Fashion
The fashion industry can capitalize on the popularity of sleek streetwear styles.

Where This Applies

Men's Grooming Products
Companies can develop grooming products specifically designed for men with beards and mustaches.
Men's Fashion
Fashion brands can focus on creating clothing lines that emphasize clean-cut boyish styles.
Streetwear Fashion
The streetwear fashion industry can explore new designs and trends inspired by sleek streetwear looks.
SCORE
6.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 88%
Freshness 8%

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