The Xaria Kid campaign may appear to revolve around typical albeit sad portraits of two children, but as the tag line states, "It's not normal." Although it is referring to something else completely, it also alludes to the fact that something is not normal about the images as well. In this case, each child's nose has been oddly shaped as an inhaler.
Created by India-based ad agency Pointblank Advertising, the Xaria Kid campaign promotes oral medication for allergic rhinitis. Art directed by Hemant Teli with creative direction by Simha RM, the print ads may involve a simple concept, but when put together, it conveys a strong message. It features copy from Simha RM and Geo Joseph.