Kanye West Drops his New Range of Bright 'Wyoming' Merchandise
Amy Duong — June 1, 2018 — Pop Culture
References: shop.kanyewest & highsnobiety
Infamous rapper Kanye West drops a range of 'Wyoming' merchandise in correlation to his YE album. He gathered a selected group of listeners yesterday for an exclusive listening of his highly anticipated upcoming album. The album's merch is made available prior to the public music launch and the pieces are designed by Wes Lang. Created in collaboration with supplier Bravado as well, as the label previously worked with logistics supply for West's YEEZUS and The Life of Pablo merchandise as well.
The new collection is comprised of a vibrant infusion of text prints and graphic details, as well as a unique pink t-shirt with hand-painted details. Additionally, there is some selection of long sleeve shirts and hoodies that boast snow-coated landscapes of Wyoming.
The new collection is comprised of a vibrant infusion of text prints and graphic details, as well as a unique pink t-shirt with hand-painted details. Additionally, there is some selection of long sleeve shirts and hoodies that boast snow-coated landscapes of Wyoming.
Trend Themes
1. Rapper Merchandise - The trend of musicians creating and selling merchandise can be leveraged to create unique marketing opportunities for brands.
2. Album Merchandise - Album merchandise can be made available prior to public music launches, creating a sense of exclusivity and increasing buzz around the album release.
3. Graphic Apparel - The trend of graphic prints on apparel can be leveraged to create unique clothing lines and collaborative opportunities with artists and designers.
Industry Implications
1. Music - The music industry can leverage merchandise sales to increase revenue and market their artists to a wider demographic.
2. Fashion - The fashion industry can collaborate with musicians to create unique clothing lines and capitalize on the hype around album releases and merchandise drops.
3. Art - The art industry can leverage partnerships with musicians to create unique artwork and designs for merchandise and apparel, increasing exposure and revenue for the artist.
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