Written Portraits by Van Wanten is an awesome advertising campaign for Dutch Book Week that achieves the remarkable affect of turning famous books into uncanny representations of their author's likenesses.
Featuring the uncannily accurate faces of famous artists and authors such as Anne Frank and Vincent Van Gogh, Written Portraits by Van Wenten is a rare but exceptional example of medium and subject matter fusing together in an unusually literal way. What is most impressive, however, is how each sculpture still manages to maintain its integrity as a fully intact and functional book as well.
Without a doubt, Written Portraits by Van Wenten is a remarkably creative and playful advertising campaign for Dutch Book Week that is sure to get people talking.
What Makes This Trend Stand Out
- Literal Marketing
- The trend of using creative and visual advertising campaigns, like Written Portraits by Van Wanten, that provide a literal representation of the product or service being promoted.
- Book Art
- The trend of merging art with literature, by using books as a medium in artistic expression.
- 3D Printing
- The trend of utilizing 3D printing technology to create three-dimensional, functional sculptures or objects out of any material, like books or paper.
Sectors Adopting This
- Publishing
- Creative advertising campaigns in publishing industry are increasingly becoming essential to grab readers’ attention, like Written Portraits by Van Wanten.
- Art
- There is a growing trend in the art world for more innovative and interactive installations, and using books and literature as a medium has opened many opportunities for artists.
- Printing
- The 3D printing technology has the potential to disrupt the printing industry and open up new avenues for printing three-dimensional objects, whether for artistic expression or practical use.
