You wanna know how to get into the Guinness Book of World Records? Do something absolutely ridiculous, like create the World's largest paintbrush and the paint with it.
Chinese artist He Wenjun took it up many notches when he not only created, but then painted with the World's largest paintbrush. Made out of the tail hair of 300 horses, measuring 12ft. and weighing 115 lbs., there is no messing around with this bad boy.
Implications - The creation of novelty items is an effective way for businesses and artists to garner attention from consumers and the media. Potential buyers are intrigued by publicity stunts and oddities, and will be attracted to companies despite being previously uninterested in the brand or business. New companies can reach a wide audience by launching shocking ad campaigns or stunts.