The World's first chocolate billboard was unveiled in Covent Garden Plaza, London.
Made for Thornton's - the the news of the chocolate billboard is literally hot off the press - hence the press photographer is in the way!
UPDATE: All 60 stone of the billboard were eaten by the public in three hours!
Implications - Billboards are a favorite marketing tool for their larger-than-life presence; to stand out from the crowd, marketers are increasingly designing 3-D billboards that reflect the client's brand. This chocolate billboard inspired a guerrilla feeding frenzy as passersby enjoyed the gratis sweet treats. By adding a free giveaway to the eye-catching billboard, Thornton's inspired viral buzz and positive brand perception.