World's First Chocolate Billboard

 - Apr 4, 2007   Updated: Mar 25 2011
References: news.bbc & thorntons
The World's first chocolate billboard was unveiled in Covent Garden Plaza, London.

Made for Thornton's - the the news of the chocolate billboard is literally hot off the press - hence the press photographer is in the way!

UPDATE: All 60 stone of the billboard were eaten by the public in three hours!

Implications - Billboards are a favorite marketing tool for their larger-than-life presence; to stand out from the crowd, marketers are increasingly designing 3-D billboards that reflect the client's brand. This chocolate billboard inspired a guerrilla feeding frenzy as passersby enjoyed the gratis sweet treats. By adding a free giveaway to the eye-catching billboard, Thornton's inspired viral buzz and positive brand perception.