The Target 'Wondershop' Collection Features Sophisticated Branding

 - Dec 9, 2016
References: corporate.target & thedieline
Target's Wondershop collection features holiday-themed products and the festive ornaments offered among them have new, sophisticated branding.

The branding was designed by the 'Target Creative Team,' which focused on new packaging for the Wondershop "lights, ornaments, tree toppers and other festive decor." The purpose of the rebranding was to create packaging that looked "fresh, clean and classy," -- a goal the brand accomplished. The Wondershop packaging features traditional festive colors in red, white, green and gold. Each package has delicate ornamental patterns and reveals classic festive decor in the form of tree ornaments and globe lights.

This holiday-themed collection works to evoke a cheery and festive mood in individuals who enjoy celebrating this time of year.