Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Sergei Stroitelev Captures What's Inside Women's Purses

 - Jul 18, 2016
References: vice
Women's purses seem to be an enigma to many people, especially men. The curiosity and fear surrounding what's inside a woman's purse is aptly covered in the 2003 film 'How to Lose a Guy in 10 Days.' Ben, the main character, along with his male co-works find his love interest's handbag and they feverishly contemplate its contents while wondering how they can get a peek inside.

'What's Inside my Bag' YouTube videos and social media posts have become oddly common, which is proof of the interest people seem to have in the contents of women's purses. Photographer Sergey Stroitelev explored the mystery of female handbags himself in Russia. His work on VICE shows images of women he met, with a description of who they are, along with a photo of the full contents inside their bags.

It's interesting to see the similarities and differences of what each bag contains. The age and job of each woman had a visible connection to what she carried around. The images tell viewers a lot about who they are and what brands they like. It's information that would really allow companies to tailor products to women of different age groups and professions.