This women-only hotel is offering a one-month long promotion that capitalizes on Japan's prominent anime culture.
The 'Akihabara Bay Hotel' is a capsule hotel based in Tokyo, Japan and it partnered up for the anime film 'King of Prism' to create an atypical guest experience. Women who stay at this hotel for the month of September will be sleeping next to large paintings of anime men, who are drawn shirtless and lying down in somewhat suggestive positions. The promotion works to advertise the film, while also bringing in more guests for the capsule hotel.
This women-only hotel capitalizes on its gender-specific business model in a way that is also likely to capture the attention of future guests.