The Wodtke Gryll-L is Features a Sophisticated Design
Meghan Young — January 28, 2010 — Art & Design
What better way to feel closer to our ancestors and nature than cooking slabs of meat over the Wodtke Gryll-L barbecue. I can just picture the men banging their fists on their chests as they tear into perfectly grilled meals.
Yet the Wodtke Gryll-L adds more than a touch of sophistication to what could turn out to be a barbaric ritual. Take a look at the gallery above and you’ll see what I mean.
Yet the Wodtke Gryll-L adds more than a touch of sophistication to what could turn out to be a barbaric ritual. Take a look at the gallery above and you’ll see what I mean.
Trend Themes
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Sophisticated Outdoor Cooking — The trend towards outdoor cooking appliances with sleek, modern design offers opportunities for luxury brands and design-focused businesses to disrupt the traditional barbecue industry.
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Back-to-nature Dining — As consumers seek to connect with nature and ancestral traditions, there is a disruptive opportunity to merge technology and outdoor cooking appliances to create unique dining experiences.
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Heritage Barbecue — With the nostalgic appeal of cooking over an open flame, the heritage barbecue trend presents opportunities for artisanal food and beverage makers to capitalize on the romanticized past.
Industry Implications
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Luxury Appliances — The trend towards sleek, modern, design-focused outdoor cooking appliances offers an opportunity for luxury appliance makers to capture a new market.
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Hospitality — Hotels and restaurants can take advantage of the outdoor cooking trend to differentiate their offerings and provide unique eating experiences for travelers and diners alike.
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Food and Beverage — As consumers seek out unique dining experiences, there is a burgeoning opportunity for artisanal food and beverage makers to leverage the heritage barbecue trend and provide new, romanticized products.
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